CMA - Logo & Brand Guideline
Brand: Cathay United Bank
Background:
CMA is an abbreviation of “Cathay Management Associate”.
The CMA Program, launched in 2005, focuses on molding its trainees into financial experts with a comprehensive view and the ability to resolve issues, and has produced over 100 graduates.
Role & Scope:
Logo Design & Brand Guideline: Steffi Huang
CUB Brand Executive: Polly Hsu
Project Vision
This project's challenge is finding a balance between maintaining consistency and embracing diversity.
As a trainee project with Cathay United Bank, we ensure that the color tone and overall visual impression align with the main brand while also developing its unique identity.
The core objective of the CMA project is to enhance leadership skills by engaging with a diverse range of individuals. Trainees will rotate through different departments and discover their areas of expertise.
Drawing on this flexibility, I chose 'tangram' as a visual inspiration. It symbolizes the ability to adapt to various changes and work towards becoming their ideal selves.
